Standing out in with your Magento 2 store in search engines like Google is becoming increasingly difficult overtime. More and more competitors are entering the market, and it’s getting harder to attract the attention of potential customers. Adding Rich Snippets to your Magento 2 store can be a great solution to stand out from the crowd and really make your Google listing more appealing to click on.
Magento 2 Rich Snippets
So, how exactly does this extension help your store stand out you say? Well, let me tell you. Normally search engine results are one big wall of text. Through rich snippets you can add various data about your product directly in the Google listings. Things like review ratings, price and stock availability can be easily displayed in the search results. Apart from that, your website will also get indexed quicker, get higher search engine ranks, gets a higher CTR (Click Through Rate) and a lower bounce rate.
Rich Snippets – Breadcrumbs
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With this extension your breadcrumbs will become visible in Google instead of your site url path. This clear navigation path makes it much more clear for visitors where they are located on your site, and this helps Google as well to know where your content is located and what purpose it serves.
Rich Snippets – Ratings & Price
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This is probably biggest markup item that makes your store stand out from the other search engine listings. With the Ratings & Price markup, an entire new line is added to your listing that contains very important information, and that has a different color. The review stars are a bright orange color which immediately catches your eyes. The price information is also very important for customers because they can see directly what price you offer the product for. Chances are that if they click on your site they will buy quicker because they already know the crucial information about your product.
Rich Snippets – Company Profile
This is also a great feature that will attract a lot attention from potential customers. By showing your Store Url, name and logo in the right sidebar next to the Google listing you will increase your site’s visitors, and brand awareness. In the extension you can specify which logo you want to have shown next to the Google listings. Take a look at how Forever21 has used this feature to increase their SnapChat followers count. You can also do this with the Magento 2 Rich Snippets extension.
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Get the Extension
The Magento 2 Rich Snippets extension is developed by Magento professional developers who have over 10 years of Magento experience. The extension has been programmed with the latest code standards in mind, according to the Magento 2 developer guidelines. The extension is completely open-source, and can be easily customized by anyone. Click here to download the Rich Snippets for Magento 2 Extension.
After you have installed the Rich Snippets extension in your Magento 2 store, you can test if the rich snippets are displayed properly in the Google results by using the Structured Data testing tool.
For those of you who have read this article and still don’t know what the hell Rich Snippets are, I suggest you watch this short video by the Google Webmaster team to help clear things up a bit for you.
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